IONTB, the popular news website based in the Tampa Bay area, has recently announced a major shift in its advertising strategy. After years of relying on Google Ads to generate revenue, IONTB has switched to using only local ads. This move has been met with positive feedback from advertisers and website visitors.
One of the primary reasons for IONTB’s shift to local ads is to improve the user experience for its visitors. Using only locally sourced ads, IONTB can ensure its visitors are not bombarded with irrelevant ads and obnoxious popups. This creates a more streamlined and enjoyable browsing experience for IONTB’s audience.
IONTB’s decision to move away from Google Ads also reflects a larger trend in the online advertising industry. Many websites are turning to local ads as a way to better connect with their local communities and promote local businesses. By using local ads, IONTB is able to support the local economy while also generating revenue for its website. Local ads also provide a cost-effective alternative to larger, more expensive advertising platforms.
IONTB has expressed its gratitude to its advertisers and dedicated followers for the past 10 years. The website has become a trusted source of news and information for many Floridians, and this shift in advertising strategy is just another example of IONTB’s commitment to its audience.
By creating a better experience for its visitors and supporting local businesses, IONTB ensures its continued success for years to come.
The switch to local ads was slated to begin May 1, 2023, but started about 2 weeks early due to the enthusiastic response from our “inaugural” advertisers. These advertisers have benefited from over 800,000 ad impressions in the first 2 weeks alone.
To discuss advertising opportunities, Matt Pearson can be contacted at 727-251-2169 or e-mail at [email protected]